It’s no secret that the past year has shaken up the way in which consumers choose to shop, and some of these changes are here to stay. The COVID-19 pandemic accelerated the growth of eCommerce competition as brick-and-mortar shops were forced to close their doors. In one case, online clothing giant, Boohoo, saw a 45% increase in revenue in 2020. [Boohoo Trading Update]. This acceleration has meant that competition has never been tougher when it comes to having a strong online presence.
The solution? Unique experiences. This customer-centric option puts them at the forefront of the purchasing process, and gives you the edge when it comes to clicking that ‘buy’ button. But what are unique experiences? We define them as offering customers the ability to create their own product, whether it be personalized, customized, co-created by a brand and/or produced on-demand. This way, consumers can craft a product that is tailored specifically to them, with a simple user-experience and engaging, exciting product creation and purchasing process.
So why is it important for brands and retailers to offer unique experiences in their eCommerce platforms? Simple. The benefits are extraordinary:
- Increase conversion rates by up to 60% – consumers are able to craft a product tailored to their needs and desires, and with a strong visualization, it can enable a faster and more certain purchase.
- Improve customer satisfaction with an easy to use, engaging and exciting user-experience – an experience that can reduce product returns by up to 40%.
- Offer the ability to provide customers with unlimited, unique products that are one-of-a-kind – this sense of exclusivity and self-expression is only growing, and brands and retailers that recognize this will soon reap the rewards.
- The sustainable solution for fashion of tomorrow, today – This exceptionally eco-friendly business model means that products are only printed once ordered, meaning there is no left-over stock that risks being thrown away or burnt.
With businesses like Next, Disney, Nike and more offering unique experiences, it is critical that your business catches up and recognizes the potential that can enable you to match eCommerce competition.