PRINT ON DEMAND PRODUCTS EXPLAINED
- Print On Demand products are virtual products that as the name suggested are produced when ordered
They enable designers & licensors to create unlimited product ranges without needing to invest in stock
- Print on Demand products look just the same as any other ecommerce product the key difference is that when ordered they trigger an automatic artwork collection
- Although they are not customised by the user so do not need an online customiser – some products do benefit from dynamic colour change
- Artwork is created when the product thumbnail is created then automatically sent to the printer when the product is ordered
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Our Tools for Creating Print On Demand Products
Over the past few years we have spent our time adding features to the Custom Product Platform so that we can cater for almost any requirement you might have for creating virtual or on demand products off the shelf.
Standard Thumbnail
Virtual Thumbnail
Colour Change App
Image Galleries
Options App
POD Wizard
External Artwork Link
FTP Artwork Collection
Sometimes print on demand products also need to have configurable options for variables like colour and size. How these options are displayed or presented will vary depending on variables like your website limitations, stock holding, invoicing and artwork generation. To find out more about these different options please take a look at our Creating Configurable Options page.
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Common Applications for Print On Demand Products
Licensed Products
Artists
Designers
Photographers
Fashion
Home Decor
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The Importance of Automated Artwork Collection
Although you do not necessarily need any form of customiser for print on demand products, you do still need automated artwork collection to make their production economic. Otherwise, if you have to manually retrieve artwork then it will take a lot longer to produce products.
Fortunately our Customisation App covers this area as well and collects the print ready artwork from either our servers or a nominated FTP location. Artwork is auto stored and made print ready at the same time that the product thumbnail is created using the print on demand wizard.
