We have known for a while it was only a matter of time before one of the big established retailers did a proper job on marketing and selling personalised products and it looks like Next have delivered with their new “Made For” ranges. They have put together Made for Her, Made for Him, Made for babies, Made for Girls & Made for Boys with a great range of products focussed on the Christmas gift market
With personalisation top of many retailers wish lists it looks like Next are set to become a leader in this sector

They have managed the difficult job of integrating into their existing website without making the product interface too complex and look like they have put together a pretty comprehensive range of products with all sorts of different personalisation methods and options – very classy

The screenshot opposite shows how a subtle drop down displays the personalisation fields when clicked – enabling the product pages to remain consistent with the rest of the website until somebody decides they want to proceed and personalise a product. A really clever application of a no preview personalisation app