So what is print-on-demand? We define the business model as the process whereby which the product isn’t printed until it’s ordered by the consumer. This gives you more time to focus on current market trends -and enable you to increase your inventory without increased investment in stock and no wasted stock left over. But where did it all begin?
According to reports, the print-on-demand business model actually dates back all the way to 220 AD in China, during the Tang Dynasty. The trend then begun to go global by the 12th Century, as it hit Europe, with a focus on textile printing. But that was just the beginning. In America, 1967, entrepreneur and inventor, Michael Vasilantone, set the ball rolling with Print-On-Demand for clothing. With his invention – aptly titled ‘The Vasilantone’ – screen printing became incredibly quick, meaning one-of-a-kind designs became simple to produce.
One of the most popular trends within the made on demand industry is personalisation. And since the 1990s, personalised products have taken the world by storm, from cards to t-shirts to cushions. Customers want unique products that are one-of-a-kind. Print-On-Demand has particularly revolutionised the way that direct-to-garment printing has developed.
So why pick Print-On-Demand? It’s a cost-effective business model for one-off orders, you don’t need to print anything until you’ve made a sale. If you’re unsure about how products will fare in the market, it’s a superb way to test out products without repercussions. This also means you can be particularly agile if a product does better than you expect. And arguably best of all, you also don’t have to deal with the risk of having a huge amount of stock waiting to be sold, making it both space-saving and sustainable!