There is no doubt that the concept of mass customisation is here to stay – companies like Vistaprint, Photobox, Zazzle and Moonpig have created large profitable businesses that demonstrate there is demand

Printing and decoration technology advances have also meant that there are more and more suppliers who are able to customise and personalised products cost effectively – creating a suitable supply chain

This has lead to some great new business opportunities for companies with either existing websites or design / image assets

The infographic below explains the critical success factors for this market place – if you have more than 2 of these we have the product suppliers so there is money to be made

Success Factors Infographic (1)

This is really just the start as new opportunities will be created but here is a list of some ideas to wet your appetite

  • No stock required just let your customers create their own products online for dropship fulfilment 
  • Let your customers personalise your existing products by adding their name, image or logo
  • Go into new markets to expand sales like photo gifts, personalised clothing or personalised gifts
  • Raise funds for a charity or organisation by allowing them to create and sell their own products
  • Offer unlimited choice by using Print on Demand fulfilment – so again no stock needed
  • Product configuration to enable customers to create their ideal product

If this sounds interesting you can find out more on Stand 384 at the eCommerce Expo at Olympia on the 30th Septemeber

Mass customisation is one of the fastest growing sectprs in ecommerce as demonstrated by the impressive sales growth of organisations like Getting Personal, Zazzle and Cafe Press. At Gateway 3D we have have set ourselves up to help make this happen and have put in place the right software, supply chain and support team

The bottom line is that by adopting the mass customisation business model you enable your customers to create something very individual not available everywhere and because it is made on demand every sale is extra proift