TYPES OF CUSTOMISABLE & ON DEMAND PRODUCTS

Customised Products

Customisable Products are a blank canvas and enable the end user to create a completely custom / bespoke product using their own content. To create a template for a customisable product with Gateway CPP you simply upload a picture or drawing of the customisable areas of the product then

  • Use your mouse to highlight the customisable area (or areas) of the product – these are Print Areas and must be drawn in same proportions as the actual print area of the product
  • If required you can next add image / text areas inside the print areas – for customisable products these are often the same size but they can be used to stop people adding text or images to certain areas
  • You can then set the requirements for these areas – for example an image area may need a minimum resolution image
  • Colour areas can also be added either for a specific area of the product or for changing the colour of the whole product – these can either be background colours to print or different physical products
  • Next you can choose to add effects to a product to emulate a specific decoration technique or change the appearance of a photo
  • Other attributes can also be added to a product such as size or packaging option
  • Templates can also be created for products like collages where the end user is given a framework to upload their images

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Creation Options
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Personalised Products

Personalised or pre-designed products are when you add a design to the print area on a customised product and an element of that design can be personalised by adding an image or text

  • Up load print ready artwork and Gateway CPP will optimise it for use on the screen
  • Click your mouse to add text areas in specific positions
  • Add rules to enable text to shuffle up, down, left or right to fit perfectly
  • Add image areas in the same way and masks so they fit in a specific area / shape
  • Our dropship supplier network enables you to create 1000s of pre-designed products with no stock or overheads

Creation Options
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There is another type of personalised product that enables you to provide the end user with a selection of logos, clipart or images to use in creating their personalised product instead of uploading a single design. You can upload unlimited galleries for use with specific products or whole product ranges in Gateway CPP

  • Gallery images are popular if you want to create collage style templates
  • Gallery images are useful for limiting content that can be added to certain templates
  • Products can feature multiple galleries
  • Gallery images can also be used in customised or print on demand products

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View Examples Using Galleries

Print On Demand Products

Print on Demand products are when you add a fixed design or image to the print area on a customised product. They are a great way to sell a wider range of products without increasing your stock. They are popular with artists and designers and are currently the best selling type of customisable product

  • Gateway CPP features a unique tool that enables you to add either a single image to multiple products or multiple images to multiple products in a single process – you can make hundreds of products in minutes
  • The tool creates of a range of product thumbnail images for selling products on standard ecommerce websites as well as an artwork file to send to print if that product is ordered
  • Gateway CPP also enables you to create print on demand products with options so you can create a single product and offer lots of colour / size combinations with very little extra work
  • Our API or Magento Auto Import Extension can then auto upload products to the website

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Creation Options
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Configurable Products

Configurable Products are products that can be made to order from a series of components, colours or parts. They are very popular in the clothing industry and have been used by companies like Dell computers for many years. Gateway CPP currently offers 2 main types of customisable product

  • Simple configurable products are always made from the same parts but you can very the colour of each part
  • Another simple type of configurable product is when you can vary the finish or texture of different areas
  • Products can be created in either 2D or 3D
  • Parts driven configurable products allow you to build a product from a range of parts or components
  • Gateway CPP allows you to set up categories and associated parts
Creation Options
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Other Types of Product Supported by Our Production Systems

The starting point for personalised or on demand products is to set your products up in our cloud based product management system Gateway CPP and then to use our Product Personalisation Apps to publish the product on your website however we understand that this model does not work for every way of selling these type of products so have developed a few additional ways of processing orders in Gateway OMS that are detailed below

Text Based Only

For products where the personalisation is just variable text we can capture the text from any system and make the artwork on our server so no manual processes involved in production

External Artwork

Some websites have the ability to generate artwork without using our product personalisation apps so we have developed an option that enables our production to work with external artwork

Auto Collect Artwork

For some print on demand products people already have artwork stored in systems like dropbox so we have developed a plugin for our production system that enables us to collect appropriately named artwork automatically

Stock Items

As some personalised products come with consumable items or companies sell a limited range of stock or plain products we have enabled our system to manage these as well. Also used for product blanks