Flowers are one of the most popular on demand products in the UK with millions of transaction being delivered direct to homes every month from orders placed on ecommerce websites

Flamingo Horticultural are one of the UKs top wholesalers for many leading online brands and are now connected to our Supplier Network meaning that retailers can add flowers and other fresh products to their online offering with little or no extra development work

Gateway OMS also helps Flamingo manage their fulfilment operations and deal with some of the more complex requirements of the on demand flower market

  • Orders arrive in different formats from different retailers
  • System has to be able to cope with high volumes of orders at peak times like Mothers Day & Christmas
  • Multiple Shipper Integrations are essential as different brands have different contracts in place
  • Every seconds counts as flowers are perishable and orders needs to be processed as soon as possible – scanning is essential to speed up processes and eliminate errors
  • Automated batching and sorting of flowers / gifts is also important to maximise picking and packaging operations
  • Multipart products are key to add value and the ability to create personalised artwork / labels as well as flower pick lists is essential
  • Cloud based software that can be used over multiple sites and use different print servers for different labels is needed too