Gateway CPP is a product creation, management & publishing platform for personalised, customised and on demand products. It then enables the automatic generation of print ready artwork or appropriate automated fulfilment request

Create Products

The easy way to create a new customised, personalised, configurable or on demand product for dropship fulfilment

Supports Any Type of On Demand Product

Create On Demand Products

Either create yourself using one of our product creation wizards or file import tools or use our affordable product creation services

Full training, video tutorials, knowledgebase & support included

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Manage Products

Powerful product management and reseller feed generation for your own and your customers websites & marketplaces

Full Product Management System

Custom Product Platform

All the tools you will need to manage your on demand product range and provide assets for your websites and your customers websites. Edit, search, categorise, enhance and test your products in a single powerful product management system

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Publish Products

Publish on demand products to your website with our easy to integrate and highly configurable Smartlinks

Publish products instantly to any sales channel


Add you to your own website, social media page, marketplace, email, advert or instore kiosk using our flexible smartlink iframe

Integrated using our robust RESTFul JSON API or eCommerce Extension

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Contact Request

Quick Enquiry Form

If you are interesting in learning more about how easy it is to sell customisable products online then click the green button to find out more
Contact Request

Deployment Options

for Front End Flexibility

Smartlinks enable you to sell almost any
on demand product on your website
without any extra development.

They just need a single field in your
database and can be deployed using a
either a modal window or embedded
on your page

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for Back End Processing

When you do not have the flexibility
to implement a Smartlink or do not
need a preview then smartcodes are
the ideal solution

Add our POD reference or we will
just SKU map and everything happens
on Gateway OMS to create artwork
& route orders

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Different Smartlinks Explained

As you can see from the options below there are a lot of different ways of publishing products on your website – for a more detailed explanation of the options and how you can use them take a look at Product Functionality Options 

Live Preview

See changes to your product happen as you make them – improves conversion rates

See Example

Delayed Preview

Add text then click to see preview or add direct to cart without preview

View Demo

No Preview

Add text and images but no preview available – converts less but quick to set up

View Demo

Fixed Design

Create your fixed designs in advance for on demand fulfilment only

View Demo

Stock Items

No preview just a standard ecommerce product that can be used for fulfilment

View Demo

Custom Product Platform (CPP) License Options

VPW Feed Only








Retailers wanting to sell products from our Virtual Product Warehouse can get free access to Gateway CPP via the “Feed Only” plan to search our licensed content and download retailer feeds that include free smartlinks. Most retailers do choose a Gateway CPP Subscription as detailed above as the want to get access to the other key features of Gateway CPP


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Want a more indepth Look at what Gateway CPP Can Do?

Click the Green Button on the right for a more indepth view of what a product management system can do for your business
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Standard App Layouts

Take a quick tour of the different standard layouts available

  • Photos

Photo Print Layout

  • Cards

Greetings Card Layout

  • 3-Column

3 Column Layout

  • POD

Print on Demand Layout

  • NP1

No Preview Layout

  • Proof

Proof Layout

  • Digital (1)

Digital Print Layout

  • Garment2

Garment 2 Layout

  • Basic

Basic Layout

  • Embridery

Embroidery Layout

  • Mobile

Mobile Layout

  • ACP2

ACP2 Layout

Product Tour

The Gateway Custom Product Platform (CPP) is a platform for creating, managing and selling customisable / on demand products on websites, mobile devices, in-store kiosks, social network or web portals. Orders or enquiries are then automatically distributed direct to your preferred suppliers or added to your own web based print management system for web2print fulfilment. Weiterlesen…


What Makes our Custom Product Platform So Powerful

Copes with almost any product you want to customise
Over 2,000 different product types already created – see examples
Uses lifestyle shots, products images or 3D models
Design in real time, add text then see a preview or have no preview at all and just pass direct to production
Over 50 integrated suppliers with over 10,000 products to add to your website or you get the opportunity to become a supplier on other websites
10 Standard interfaces available that can also be modified with CSS to get your own look & feel Totally bespoke option also available – see examples
Not tied to using our websites – use our API to add to any website site and Integrate artwork with any workflow
More features than any other software over 100 options out of the box. Click here to see the full list
Get images from your Computer, Tablet, Phone, Facebook, Instagram, Flickr, Google+,Dropbox, OneDrive, Google Drive or even somebody else’s phone
Over 80,000 Images in Open Clip Art, Fotolia Gallery or even a map featuring your postcode
Add to almost any eCommerce Websites – Desktop or Mobile. Install as a Facebook App or even use as an Instore Kiosk
Create products from images that are fixed but not stocked and printed on demand when ordered
Orders are auto routed to the appropriate fulfilment resource either inhouse or anywhere in the world
Orders can be sent direct to the printing machine and order status updated by scanning a barcode
Create artwork in the right format for different decoration methods – digital, transfer, engraving or even embroidery. Take a look at our supported artwork types page for more details
Available in any language

Useful Resources

Click button below for a Detailed Product Guide covering all the key software functionality – view on screen or download


Click on the button below to find out just how easy it is to set up one of our websites.


Compare the different subscription options available by clicking the button below


To review the options for integrating our product personalisation apps click the button below


Click the button below to take a tour of our app demo website and see hundreds of example apps


Click the button below to take a tour of some of the sites created using our apps


Useful Optional Extras

Live Chat

eMail Marketing

Proof Manager

Bespoke Layout

Tablet Kiosk