Where Does Personalisation Happen?

Advances in printer technology, software platforms and customer demand have seen an increase in the number of retailers offering mass customisation or personalised options. Detailed below is an infographic that shows the increasing number of locations where personalisation takes place

Record Sales for Personalised Products in 2018 Q4

In a difficult Q4 for many retailers it was good to see that personalised gifts continued to grow in popularity – confirming the findings of the Global Personalised Gifts Survey released last year suggesting that the market will continue to […]

10 Reasons Why Using Our Platform is Better than Trying to Develop Your Own

We often get asked who is your biggest competitor and although there are now many companies that do some of what we do there are not many that can provide a full platform and network for mass customisation and on […]

Society6 Launch Personalised Furniture

As a company that makes a living enabling others to create and sell personalised and on demand products we always keep an eye on the latest market place trends. We have thought for sometime that home decor and personalised furniture […]

Quality Street Showcase Another Type of Personalised Product

Personalised Products come in many shapes and sizes and we are always keen to see innovative examples so we were really excited to hear about John Lewis launching their new Build Your Own Quality Street tin this Christmas.

This product features 2 […]

Using Gateway OMS to Implement a Dropship Business Model

Dropship or On Demand Product Fulfilment  is becoming an increasingly popular option for website owners who want to expand their product ranges without extra investment in stock. The mass customisation business model means that all orders are “On Demand” so […]

How Does Custom Gateway Compare to a Traditional Web2Print Platform?

If you google Web2Print Software then you get more than 60,000 responses so we thought we needed to make more effort to explain what makes our software platform different – the infographic below hopefully explains the differences – that said […]

Click & Collect Now Essential For eCommerce Success

It has been clear for sometime that Click & Collect is an increasingly important part of the ecommerce marketplace with some major retailers doing almost half of their sales using this approach

The Click & Collect in the UK, 2017-2022 report […]

Global Market for Personalised Gifts Will Rise to $38 Billion By 2021

When a market is new and fast growing it is often difficult to get statistics so really interesting to see this new report from Business Wire on the global personalised gift market

The research study by Technavio on the global personalised gifts […]

How On Demand Products Helped Launch the Man City We Are The Champions Range Overnight

One of the best features about the world of virtual products is how fast you can bring them to market. The new “We Are The Champions” range from Manchester City is a great example. At 6pm on Sunday evening they […]

Unlocking the B2C Merchandise Opportunity For Print Service Providers (PSPs)

Digital print technology has improved dramatically over the last few years and the modern equipment now available there are a lot more products that can be produced. The presentation below gives a brief introduction on how Custom Gateway can help […]

The Established Rules of Retail Are Changing

Whether we like it or not the internet is changing the world we live in.

eCommerce has certainly changed retail and now mass customisation is opening up the market place for creative companies or individuals who want to create their own […]

Unlocking the Merchandise Market with HP Indigo Add Personalisation with Live Preview

There is no doubt that having a live preview increases sales for personalised products (people want to see what they are buying) and there is also no doubt that creating a separate category for personalised gifts also has a significant […]

Introducing Multi Channel Personalisation

With the seamless integration of web, instore & mobile becoming such an important requirement for retailers over the last 12 months we knew that we must provide the first multi channel platform for selling personalised products

With most personalised products being sold […]

The Facts About Abandoned Carts and Personalised Products

Whenever we look at the general eCommerce statistics for abandoned carts we are always surprised how high they are – the good news is that on average with personalise products the figure is generally quite a lot lower – we […]

UK Market For Personalised Products Now Over £1 Billion

As a company that exists only to support the sales of Personalised & On Demand products we often get asked for data on the size of the market place. Although the market is becoming more and more mainstream it is […]

The Different Business Opportunities Available When Using Personalised Products

There is no doubt that the mass customisation process creates some great opportunities to change the status quo with both new business models emerging and changes to existing models becoming possible

The ability to create virtual products quickly and cheaply means companies […]

Why Investment in Technology is the Key to Mass Customisation Business Success

As a company that exists to provide a technology platform for delivering mass customised and on demand products it is always encouraging to hear that the industry leaders feel that technology is the main key to success

In the book “How […]

Who Are the Best Football Teams for Merchandise Sales

When it comes to popular licensed products then you will be hard pressed to rival the appeal of football – so if you are looking for content to kick start your personalised product sales then we think our range of live […]

How Live Chat & Other Methods can help to Drive Conversions

Live chat is the ultimate sales tactic. It’s a big statement but one which we have seen work time and time again. The reason for this is extremely simple. It’s the easiest way to bump your website conversions in real-time.

This won’t […]