MARKETS FOR CUSTOMISABLE PRODUCTS

Customisable products can be sold in so many different markets from workwear to photo gifts to footwear so it would be almost impossible to come up with an exhaustive list. however detailed below are just some of the main industries where they are currently being sold ­ but challenge yourself and I am sure you will come up with market places not listed below

The market can be split into 2 main sectors B2C & B2B

B2C – Business to Consumer

Photo & Photo Gifts

Personalised Gifts

Fashion and Licensed Content

Greetings Cards & Stationery

Phone Cases

Home Decor

Engraved Gifts

Wall Art

Sports & Teamwear

Personalised Books & Newspapers

B2B – Business to Business

Promotional Products

Workwear & Embroidery

Web2Print Specialists

Trophies & Awards

Signs and Banners

Point of Sale

Sales Promotions

Packaging

Corporate Events

Printers

Your Customers are companies made up of mutiple users rather than individual users

  1. Fewer Users – but all users are linked to companies – need more data on users and more control
  2. Users need more option create new users, addresses, cost centres, projects & budgets
  3. More Repeat transactions – make it easier order forms
  4. More Complex Order Management Required – dmu, rules, order number, approval
  5. Orders generally higher higher transaction values
  6. Payment often On Account rather than by credit card
  7. Pricing – different prices for different customers
  8. Punch Out – to/from customer systems barrier 

10.Customer want more information – reports required

 

consumer more focus on products can learn from this

Learn from marketing – related products, gift certificates, favourites