MARKETS FOR CUSTOMISABLE PRODUCTS

Customisable products can be sold in so many different markets from workwear to photo gifts to footwear so it would be almost impossible to come up with an exhaustive list. however detailed below are just some of the main industries where they are currently being sold ­ but challenge yourself and I am sure you will come up with market places not listed below

The market can be split into 2 main sectors B2C & B2B

B2C – Business to Consumer

Photo & Photo Gifts

Personalised Gifts

Fashion and Licensed Content

Greetings Cards & Stationery

Phone Cases

Home Decor

Engraved Gifts

Wall Art

Sports & Teamwear

Personalised Books & Newspapers

B2B – Business to Business

Promotional Products

Workwear & Embroidery

Web2Print Specialists

Trophies & Awards

Signs and Banners

Point of Sale

Sales Promotions

Packaging

Corporate Events

Printers

What is the Difference between the B2B & B2C Marketplaces?

  1. B2B Customers are companies made up of multiple users rather than individual consumers for B2C
  2. B2B usually has fewer online users placing more orders – but all users are linked to companies –
  3. For B2B you need more data on users and option to give companies more control over the users – this is not needed for B2C
  4. B2B users need more options to create new users, addresses, cost centres, approvals, projects & budgets
  5. B2B customers make more repeat transactions – so need features like easier quick order forms
  6. Orders generally higher higher transaction values for B2B vs B2C
  7. Payment often On Account for B2B rather than by credit card for B2C
  8. Pricing needs more options for B2B with different prices for different customers 
  9. B2C customers tend to use discount codes – these are less common into B2B
  10. Related products are more commonly used in B2C as there is more impulse purchases and options to increase order values
  11. Punch Out – to/from customer systems barrier 
  12. B2B Customer often want more information – reports on purchases etc
  13. B2C eCommerce websites are much more focused on products information to drive conversions
  14. B2C eCommerce usually tend to focus more on marketing tools – like related products, gift certificates, favourites