As somebody that grew up with Morph I was very excited to see the latest website created by the licensed product experts at Watermelon get launched this week

Aardman the creators of many of the UKs best known animations such as Morph, Wallace & Gromit and Shaun the Sheep have teamed up with Watermelon to launch their first ever print on demand product store that allows their fans to customise and personalise a fun collection of apparel, gifts, homewares and tech accessories.

Rob Goodchild, Head of Licensing at Aardman said “The launch of Aardman By Me gives consumers access to a great collection of high-quality customisable products. The flexibility of the on demand design process allows us to follow trends, test new design styles and make sure we can quickly react to fan requests”.

Aardman By Me launches across Europe, the Middle East and Africa from 3 rd January 2017.

The combination of print on demand and personalisation on every product is a unique feature of the by me websites pioneered by Watermelon using the Gateway Custom Product Platform